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Some apps such as Grindr, offer a discount to health organisations committed to public health.
While some smartphone apps like Grindr, are providing a platform for sexual health promotion and working with public health organisations, other apps are failing to engage in sexual health promotion.
Researchers behind the randomized trial found that over 63% of participants exposed to HIV prevention information through online dating sites reported post 12-month HIV testing.
Only 42% of participants who did not receive intervention messaging reported the same.
Apps therefore remain both an effective method for sexual health promotion but also a challenge for sexual health providers to try and disseminate health information to this vulnerable group.
As sexual health promotion through apps increases however, it will be important to understand the outcomes of these health messages for MSM, with regards to factors such as going for an HIV test and increasing understanding of sexual health issues.
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Ive read and heard about the high percentage of supposedly "straight" married men (or men who are in a committed relationship with a woman) who have sex with other men (MSM).
However, pop-up advertisements and health promotion messages often require health organisations to pay a fee.The CDC examined paid ad analytics from gay-specific dating and entertainment apps, including Scruff and GAY FM.They found that users on dating apps were twice as likely to click on HIV prevention ads than they were on general apps -- 0.30% compared with 0.15%.As a result, health organisations are becoming increasingly aware of using these apps for sexual health advertisements, a recent report in the Lancet reveals.Grindr, one such application that MSM use for both dating and casual sex, is working with numerous sexual and public health organisations to promote safe sex among its users through methods such as pop-up advertisements, links to sexual health clinics and testing centres as well as information about safe sex.
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